Dramatic Volume & Longer Lashes
Our Original DEEP BLACK shade is the #1 Mascara in America!*
This award-winning, deep black formula creates lashes that are full, defined, and stretched to unbelievable lengths for intense, oversized, multidimensional lashes. The hourglass-shaped brush separates and coats each lash to voluptuous perfection.
97% said this mascara creates a false lash effect**
100% saw dramatic volume**
100% saw longer lashes**
93% saw base-to-tip curl**
*Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Makeup Product Sales, 12 months ending November 2022. Refers to DEEP BLACK shade only.
**30 women consumer study after 3 coats